Madrid (EFE). – The President of the European Club Association (ECA), Qatari Nasser Al-Khelaïfi, confirmed that “the new financial sustainability rules are a positive step forward”, but warned that “the dangerous level of debt and magical share deals are not a sustainable path.
“Standards control costs. They encourage investment and new investors. They help ensure the sustainability of football. But we must be careful; dangerous levels of debt and magical stock deals are not a sustainable path. We need to think in the long term, not the short term,” he said at the body’s 28th General Assembly in Istanbul.
Al-Khelaifi reviewed the objectives that the Court of Auditors prioritized at the Assembly a year ago, including financial stability, strengthening relationships, improving member benefits, diversity and inclusion, and renewing the collective spirit and values.
“We shouldn’t focus on the past, but people shouldn’t forget where we came from a year ago. Some people tried to divide us. But with the new ECA, we are more creative, more collective and more connected. We talk, share ideas, listen and ECA is stronger than ever ,” he said.
The PSG president also welcomed the “relationship of trust” with UEFA and announced the signing of a letter of intent to sign a new memorandum of understanding until 2030.
“This makes our association even stronger: we have built and formed an association of equals. Clubs are more committed. Clubs have more voice. Our commercial value has increased,” he noted after thanking the UEFA president, Slovenian Alexander Ceferin.
Al-Khelaifi highlighted the clubs’ cooperation in the new European competition format from 2024, which is “more exciting, more inclusive” and will increase their income.
“We’ve already seen it in France and the UK. And in the US we’re up over 150%, with Spanish rights yet to be sold. We plan to work with Paramount+ and the rest of our media partners and rights holders to reach new audiences, be innovative and stay relevant.”
Fair distribution of revenue and “the search for new business models in the digital sphere, technology, entertainment and metaverse,” along with diversity and inclusion, were Al-Khelaif’s other priorities for the ECA, which will open its doors next year. join women’s clubs.