Millennials and Gen Z have been driving social change for a long time, but the 10th annual Deloitte Global Millennials and Gen Z surveys show that they believe that the world has reached a tipping point on issues such as racial justice, inequality, and the environment.
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Millennials and Gen Z are taking steps to promote the changes they want to see in the world. They are increasingly involved in politics, making a conscious effort to ensure that money is spent on companies that reflect their values, and to promote changes in social issues. They believe that their personal power can make a difference, but they also require companies and governments to do their part to help build a better future.
“The recent adoption of stakeholder capitalism illustrates at least to some extent the impact that millennials and Gen Z have already had. Michele Parmelee, deputy chief executive officer and chief executive officer of Deloitte’s global human resources and goals department, said that the company is increasingly responsible for its impact on society. “However, less than half of the younger generation now say that the company is making a positive impact on society. This clearly reminds us that the company still has a lot of work to do.
Fighting for racial justice
Six out of ten Gen Z and 56 % Of millennials say that systemic racism is fair or common throughout society. But one year after the assassination of George Floyd sparked the rise of the “Black People’s Fate movement, a Deloitte survey showed that more than half of millennials and Generation Z believe that society may be in On the brink of change. In terms of systemic change, this is true. racism.
In the weeks after Freud’s death, approximately 15 to 26 million people in the United States participated in the demonstrations, encouraging hundreds of thousands of people around the world to take to the streets and unite.
“The scale and geographic distribution of the protests, the widespread use of social media to share information, and the public support of organizations that can usually stay on the sidelines have brought systemic racism issues into focus,” it said. Palmeri. “Although more efforts are needed to eliminate racism, many people are encouraged that if individuals and organizations continue to take action, real change is possible.
For many millennials and Gen Z, racial justice The problem is closely related to the individual. At least one-fifth of Deloitte survey respondents said that they have always or often felt personally discriminated against because of an aspect of their background (such as race or gender identity). A quarter of
respondents also stated that they had been discriminated against by the government, and almost the same percentage (22%) of respondents believed that they had been discriminated against in the workplace.
Although half of Millennials and Generation Z say that people are most likely to help end systemic racism, three-fifths believe that positive changes must be top-down, driven by changes in attitudes and actions of those in power, such as Business and government leaders.
Prioritize the environment
“One of the few positive results of a global pandemic is understanding how quickly people, organizations, and institutions can change when they need it,” Pamelie said. “For example, the temporary reduction in carbon emissions during the pandemic lockdown shows how quickly these changes can reduce pollution and clean water, thereby inspiring some environmental optimism.”
In terms of the environment, about 40% of millennials and Gen Z believes that after a pandemic, more people will personally pledge to take action to solve the climate problem. These actions can include anything from more recycling and increased use of public transportation to changing eating habits and reducing the purchase of “fast fashion” clothing.
Although Millennials and Gen Z are more active in their commitment to protecting the environment, they worry that business leaders will prioritize climate change when considering the consequences of the pandemic.
This worry is justified. Another recent Deloitte survey found that 65% of business leaders said that due to the pandemic, their organizations need to reduce environmental sustainability initiatives in some way. However, the same survey also found that, like many millennials and Gen Z, business leaders are concerned about the environment and believe that action is needed to mitigate the effects of climate change. No one said they plan to halt sustainable development efforts entirely, showing that despite the setbacks from the pandemic, environmental sustainability will remain on the agenda.
How Millennials and Gen Z Power Business to Drive Change
Many Millennials and Generation Z make decisions about careers and where to buy based on their own values. 44% of millennials and 49% of Gen Z surveyed said that in the past two years, they have made decisions about the type of work they will do and the organizations they are willing to work for based on their personal values. they often stop or start relationships based on how the company treats the environment, protects personal data and positions itself on social and political issues. This year, nearly one-third of respondents have established or deepened consumer relationships with businesses based on their response to the COVID19 crisis, while approximately one-quarter of respondents have stopped or rejected relationships for the same reason.
“Organizations that are inconsistent with the values ​​of millennials and Gen Z are at risk of losing the favor of this large and increasingly influential group,” Pamelie said. “Business leaders can and should help drive meaningful changes to the most important issues for these groups, such as racial justice, inequality, and climate change.” This may mean ensuring that the environment remains a top priority, even in difficult times in this way. Or reassess how your organization views recruitment and retention to promote diversity and inclusion.
“Promoting social change is not only the right thing for leaders, but it is also good for the business,” Parmelee said. “Those who have a purpose, share and support

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