According to insiders, the OnePlus Nord range of affordable smartphones will soon become a separate brand. In fact, a process similar to what happened once with the separation of Realme from Oppo and Poco from Xiaomi should take place.

It is said that the new brand will have, at a minimum, its own team and stores, and it is planned to focus on retail sales. In addition, Nord will expand its range with TVs, headphones, smart watches and other devices.

Importantly, the insider emphasizes that Nord will completely avoid competing with OnePlus products, meaning no rebranded OnePlus devices under the new Nord brand should be expected. Nord smartphones will also use a specially configured OxygenOS shell.

At the same time, the price range in which smartphones under the Nord brand will be released will also increase. The most affordable model will cost $190, the flagship model will be offered at a price of $440. It should be noted that OnePlus has not yet officially confirmed this information.

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